I consider myself a (digital) creative. By day, I focus on creative problem solving as a business analyst at the Dutch Tax Administration, turning business challenges into technical solutions. By night, I’m a sort-of independent designer, working on stuff that I just like to work on. It’s the latter that you’ll read about on this website.

How I got here

When I started my career at a data-driven marketing agency 2011 (which was still a fairly new thing back then), I was a front-end developer. I had no idea I would end with a fascination around data & tech and it’s impact on our society. But I am, now, very fascinated by the growing influence we allow it to have.

My first step on this path was probably my graduation project in 2012. In that project, I developed a Twitter-based influencer search tool and got my first real experience in designing a custom data solution. A topic that I would frequently return to. It was that project got me a job at the data department of the agency. The next seven years I went all-in on web analytics (mostly Google), tag management, and the implementation of various marketing platforms. During my last few years at the agency, I had roles as both people lead and domain lead. I also developed a growing fascination for data ethics.

I think it was that fascination that made me think of other ways to apply my skills. And in 2020, I switched to the public sector, where I took on a role as Business Analyst for the Dutch Tax Administration. In that role, I talk to the business and try to help them by designing custom data products. In this role, I try to have a more direct impact on society.

Tinkering & Creativity

During my career, I developed a liking for tinkering with ideas. It’s a great way (and excuse) to work with technologies that my day-to-day job doesn’t necessarily require me to use. The first example here is again my graduation project. But I have worked on some other interesting projects after that. To name a few:

  • My own app for the Dutch Railway Services (2015). Reason: I did not like the default app that they offer, so I built my own using their API.
  • Customizable watch face for the Pebble Time smartwatch (2016). Reason: I actually wanted to see if I could track a watch face using Google Analytics, so figured I should start by building one.
  • Sentiment monitor for my crypto monitor (2017). Reason: there were a few examples of spikes in crypto values after an increase in social media activity. So I revisited the tech from my graduation project and built a monitor for activity and sentiment around my crypto portfolio (using Twitter Search, Amazon Web Services, and Google Data Studio).
  • Abstract Data Art t-shirts (2018-now). Reason: Avicii died in 2018 and I decided I could try to find new meaning in his music using data analysis, but ended up using the results to design abstract prints for t-shirts.

I’ve listed some of these on my projects page.

The funny thing is that I’m not continuously looking for projects. The just seem to fall on my lap every once in a while. And I like that.

Say hi

Anyhow, I like to work with data & share knowledge (e.g. through talks or workshops). I also like meeting new people. If you want to say hi, reach out to me on LinkedIn. Please include a personal note. If LinkedIn isn’t your thing, send me an email by pasting @outlook.com after erik.driessen.